Medcan Case

Medcan is Canada’s largest professional healthcare clinic dedicated to preventive medicine and wellness, with a world class facilities at 150 York St. Toronto. A recent rebranding posed some signage challenges and Medcan enlisted BAS Inc. to address these challenges including creating new room ID, wayfinding and branded graphics throughout the 5-floors of office and clinic space they occupy.

The Challenges

• How to change out 3 sets of pin-mounted corporate logos without having to replace wood paneling and/or having to completely renovate each space to fix visible damage left from existing signs.
• Existing office ID signage also needed to be replaced with a new design that was in keeping with the new brand colours, while also allowing for both the room name and staff name to be easily changed.

Solution

• By working closely with the Medcan Marketing team, BAS developed a design that incorporated a stainless steel finished backer to not only show case the new logo but also cover holes from the previous signage.
• For the room ID signage, BAS developed a magnetic system that allows for easy changes of both room and staff names, incorporates the new brand colours in clean and modern design.

Result

BAS delivered on brand signage and wayfinding that exceeded client’s expectations and is currently working on updating Medcan’s exterior signage to the same level of excellence. The new logo signage was very well received, now with five sets installed to date. The room ID signage is now a standard item that is easily ordered and mounted by the client as needed